Bratz enters toy/web hybrid territory with Be-Bratz.com

Looking to piggyback on the theatrical release of its first feature film (launching in the US this weekend), MGA Entertainment is glamming up flagship brand Bratz's website, adding more games, music and a virtual world.

August 2, 2007

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Bratz enters toy/web hybrid territory with Be-Bratz.com

Looking to piggyback on the theatrical release of its first feature film (launching in the US this weekend), MGA Entertainment is glamming up flagship brand Bratz's website, adding more games, music and a virtual world.

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