Ty’s drop-ships licensed e-tail into high gear

Given how long the retail industry has been in risk-averse mode now, it's surprising that someone in the North American licensing industry hasn't yet written 'Ode to Shrinking Shelf Space' or 'I Got the Big Box Blues.' Securing bricks-and-mortar retail distribution is definitely still the number-one hurdle for licensors and licensees of all shapes and sizes. But online upstart Ty's Toy Box is trying its best to improve the optics of its electronic alternative with a new e-tail hub called TTB Marketplace. Through a hook-up with drop-ship software service CommerceHub, TTBM offers Ty's licensor partners a wider retail reach and better product development capabilities.