Rubie’s going to the dogs with its souped-up pet costume line

The pet costume category has grown quite a bit since Rubie's Costume Company entered the playing field four years ago. The American Pet Products Manufacturers Association estimates that Americans will spend US$40.8 million on their pets this year, and that includes accessories. So what began at Rubie's as a lower-priced, plain Halloween cape for dogs is expanding into an entire line of upgraded licensed pet costumes.
By
August 1, 2007

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu