Dialing for dollars – GPS cell service connects with tween shoppers

AS the retail market gets more competitive, some marketers are starting to take advantage of on-the-go product search applications that also happen to bring together two intrinsic tween/teen passions - shopping and cell phones. GPShopper's Slifter mobile application lets consumers search for a product by keyword and call up an product's image, description, price, promotional information and maps to local stores that have it in stock. The company also recently teamed up with Sprint to offer a GPS-enabled version of the software that can conduct a search without the user having to input a zip code, area code or address, and it guarantees its closest location results.