The numbers are in: Harry Potter really does work sales magic

Harry Potter and the Deathly Hallows, J.K. Rowling's seventh and final Harry Potter book, hit US bookstores at 12:01 a.m. on July 21 and proceeded to break all publishing records in the country, selling 8.3 million copies in the first 24 hours at retail.

July 24, 2007

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Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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The numbers are in: Harry Potter really does work sales magic

Harry Potter and the Deathly Hallows, J.K. Rowling's seventh and final Harry Potter book, hit US bookstores at 12:01 a.m. on July 21 and proceeded to break all publishing records in the country, selling 8.3 million copies in the first 24 hours at retail.

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