Boj’s topsy-turvy licensing program takes shapes

Pesky Productions’ Boj is the mascot for a unique zoo-led bilby breeding program and themed attraction launching in November.

By Patrick Callan

April 7, 2016

TAGS:

Bilby, Boj, Bojworld, Pesky Productions

About The Author

Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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Boj’s topsy-turvy licensing program takes shapes

Pesky Productions’ Boj is the mascot for a unique zoo-led bilby breeding program and themed attraction launching in November.

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