To retail: Urban-themed Skip Hop signs first licensing deal with Bananafish

New York-based infant goods manufacturer Bananafish is tapping into upstart Skip Hop's modern take on baby accessories for a new line of bedding and nursery décor. The licensing deal is a first for Skip Hop (www.skiphop.com) and the resulting products will target the same design-conscious urban moms and dads, who have taken notice of the company's stylish diaper bags and changing accessories.
By
June 15, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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