Stanley Weil is joining New York-based licensing agency The Joester Loria Group as its new executive director. Weil is charged with heading up JL’s Jeep/DaimlerChrysler account and will oversee the development, management and execution of marketing, promotional and licensing initiatives for the brand.
Weil most recently served as director of worldwide licensing at publishing firm Rodale, where he helped the company launch its first corporate licensing division and extended the reach of leading magazine brands including Prevention, Men’s Health and Runner’s World.
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