Firefly Brand Management launches CP division

New sister co. Firefly Consumer Products will help manufacturers acquire licenses and brands for their portfolios.

By Patrick Callan

May 4, 2016

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Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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Firefly Brand Management launches CP division

New sister co. Firefly Consumer Products will help manufacturers acquire licenses and brands for their portfolios.

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