CBeebies launches in India

BBC Worldwide has launched preschool net CBeebies on Tata-Sky's DTH platform in India. The channel is going after under-sixers with a lineup of UK market staples, including The Roly Mo Show, Bill and Ben, Tweenies, and Big Cook Little Cook, airing in both English and Hindi from 6 a.m. to 6 p.m.

May 3, 2007

BBC Worldwide has launched preschool net CBeebies on Tata-Sky’s DTH platform in India.

The channel is going after under-sixers with a lineup of UK market staples, including The Roly Mo Show, Bill and Ben, Tweenies, and Big Cook Little Cook, airing in both English and Hindi from 6 a.m. to 6 p.m.

BBC Entertainment has also launched on DTH channel 205 with programming aimed at a predominately adult demo.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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