Hot Topic cranks its music biz
Claiming to be 'everything about the music,' teen retailer Hot Topic was naturally quick to jump on the potential of podcasting last fall, when it buddied up with Redmond, Washington-based music services provider PlayNetwork to launch a 20-minute Hot Topic tune podcast on iTunes. The venture has since led to three more DJ-led broadcasts featuring up-and-coming indie punk bands, and Hot Topic SVP Chris Kearns says the number of listeners has grown significantly with each release.
May 1, 2007
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