K’Nex moves edu-line out of schools to connect with parents

Hoping to take advantage of the growing number of edu-conscious parents looking to give their kids an early jump on curriculum-based learning, K'Nex Education is bringing some of the construction toy sets it previously distributed exclusively through educators-only catalogues to bricks-and-mortar retail. The 12-year-old product line is specifically designed to tie into school curriculae by demonstrating concepts in math, science and technology for kids in kindergarten up to grade 12. The sets can now be purchased at specialty parent/teacher stores such as Becker Brothers in the US and Scholar's Choice in Canada, as well as various independent shops and online stores.