In support of the Fairies publishing program, Disney Global Book Group and Random House Children’s Books are launching a promo program that will see 50 million milk cartons featuring four different Disney Fairies land in schools across the US next week.
Cartons sporting images of Tinker Bell, Beck, Lily, and Vidia are being delivered to 50,000 public schools along with supporting posters from Disney that ask kids ‘What’s your special talent?’
Since launching two years ago, some 225 Disney Fairies book titles have sold more than four million copies worldwide and the newest title Fairy Haven and the Quest for the Wand is scheduled to hit retail this August.
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