Marcos Bandeira de Mello has been named GM of Warner Bros. Consumer Products Brazil and will be tasked with managing all licensing, marketing and retail business development activities in the region.
Prior to joining the studio’s team, Bandeira de Mello did a nine-year stint at Caloi Norte/Gym Brands, where he most recently served as VP and oversaw the merger between Caloi Fitness and Kiko’s to form what is currently known as Gym Brands.