Bringing up Baby – Infant Lines need care to Grow
Making a go of it with an entertainment property in the infant/juvenile product market isn't as simple as setting baby versions of key characters against pastel backgrounds and churning out the goods. But with the US birthrate up by 1.6% and affluent boomers aging into the grandparent bracket, the industry may be poised to see some steady growth over the next few years, and licensing stands a decent chance of figuring into that upswing.
April 1, 2007
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