Sesame takes TV to the streets in India
For as much ink that's been devoted to the potential of the Indian market for kids entertainment properties, not enough has been made of the very real physical difficulties involved in working in the region. For example, how do you build exposure for a kids show in a market where millions of children have no regular access to TV? Sesame Workshop faced that challenge head-on last year, and learned that ingenuity and a willingness to adapt to local terrain are crucial to making inroads in the region.
April 1, 2007
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