Marvel International has struck a deal to license its library of iconic characters for a wide range of vitamins, smoothies and fruit bars being produced by London-based health supplement manufacturer bio-synergy.
Marvel Heroes including Spider-Man, The Incredible Hulk, The Thing, Mr. Fantastic and Wolverine will grace the labels of organic fruit bars, Omega 3 and 6 vitamins and fruit power shakes.
The products are slated to roll out at UK grocery chains Morrison’s, Sainsbury and Holland and Barrett in the next few weeks.
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