A tale of two e-tailers: BabyUniverse and eToys Direct merge
Online US-based retailers BabyUniverse and eToys Direct are in a family way as the two companies have announced a definitive agreement for an all stock merger.
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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