Viral online game turns kids on to healthy eating
Snack Dash, built by UK interactive agency Kerb for Britain's School Food Trust, is an online animated game that aims to get kids ages 11 to 14 excited about eating healthy foods. It's been dubbed 'the fastest-growing viral [campaign] ever' by two independent trackers (Viral Chart and MemeCounter). And with 10 million unique hits since launching three months ago, that's not a tough claim to believe.
March 8, 2007
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