Nick hits the mall for its first theme park foray

Some 43 million consumers pass through Minneaopolis, Minnesota's Mall of America each year, and come 2008, they'll be able to spend some time with SpongeBob and co. while there. Nickelodeon is getting into the theme park fray by rebranding the Mall's giant seven-acre indoor amusement park.

March 1, 2007

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Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Nick hits the mall for its first theme park foray

Some 43 million consumers pass through Minneaopolis, Minnesota's Mall of America each year, and come 2008, they'll be able to spend some time with SpongeBob and co. while there. Nickelodeon is getting into the theme park fray by rebranding the Mall's giant seven-acre indoor amusement park.

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