To retail: Fisher-Price helps preschoolers get online with Easy-Link
A new breed of tween-targeted toy/web high-tech hybrids that integrate physical toy play with the internet via USB ports stood out as a big product trend at New York Toy Fair this year. Our older sibling KidScreen covered it in our February issue . But lest you think younger kids have been left out of the action, think again. This fall, Fisher-Price will launch Easy-Link.
February 20, 2007
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