Quick Hits: Build-a-Bear goes interactive, Hana’s Helpline scores a book deal, DC Comics step into Crocs
In an interesting twist, specialty retailer Build-a-Bear Workshop is turning its physical product into a virtual one via a new video game license; Welsh pubcaster S4C's commercial arm has landed a worldwide publishing deal with Random House Children's Books for Hana's Helpline; and Warner Bros. Consumer Products gets on the Croc trend train as it inks a deal with the foam-like footwear maker for a line of DC Comics Super Heroes shoes.
February 13, 2007
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