New tech lights up room décor category
IF you're looking to add a little sparkle to your licensed product, you might want to talk to Howard Jay Fleischer, president of New York-based licensing and product development agency RoyaltyPros. He introduced toyco Spin Master to the idea of combining a patented LED technology from Boston, Massachusetts' manufacturer Color Kinetics with a glittering plastics material called Sparklex. The resulting Glitter 'n Glo chair is an innovative take on kids inflatable furniture that undulates with color as it shimmers, and it's sure to catch the eyes of little girls everywhere.
February 1, 2007
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