The N studies teens in their natural mobile habitat
Looking for insight into 'the complex mind of the digital generation,' The N has launched a new research panel to keep in touch with 10,000 teens via their favorite medium - the cell phone. Dubbed Teens Everywhere, the initiative is a collaboration with L.A.-based online research firm OTX and mobile platform mbuzzy, and The N plans to use the teen feedback to inform business and schedule planning for various branches of MTV Networks.
January 1, 2007
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