Nick serves gatekeepers with new web hub
Every brand manager worth their salt knows how crucial it is to curry favor with parents, who have an ever-keener interest in their kids' media consumption habits. But launching a thinly veiled campaign to win them over will only make media-savvy moms and dads doubt your motives. Nickelodeon, a natural role model for many kids entertainment companies, may have found a way to win parents' respect by engaging them in an outlet designed just for them.
January 1, 2007
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