Upstart U.K. agency moves into new media merch
Steve Manley and Paul Comben - COO and CEO of startup licensing and brand management agency AT New Media - are betting their first property Crazy Frog aka The Annoying Thing was not a one-off phenomenon borne of the internet. In fact, the Birmingham, England-based outfit has set up shop solely to mine new media for properties and to help existing IP owners from the TV and brand world navigate the ever-changing waters of digital content and product distribution.
December 1, 2006
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