New study to help kids food marketers
IT's no secret that childhood obesity, in the U.S. especially, is a hot topic. And more so now than ever, kids food marketers are grappling with how to deal with the crisis. To that end, industry research and consulting firm Harris Interactive put together 'Healthy Eating for Kids', a study released via webinar last month. The aim was to present the challenges and opportunities facing the packaged goods industry and its marketers.
October 1, 2006
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