Lunar Jim chows down at Canuck retailer

In a first for the Canadian mass retailer, Zellers has inked a two-phase QSR promo with Alliance Atlantis for preschool property Lunar Jim. The character will be hitting the breakfast tables at the restaurants stationed inside 240 Zellers’ locations across the country in support of the August roll out of Jim’s new Fisher-Price toy line. The two-month-long promo, which ends in mid-October, kicked off last month with the introduction of the Lunar Jim Moon Meal at Zellers restaurants. For US$4.50 kids get a choice of sandwich, a drink, veggies and dip and one of four collectible Jim mini viewfinders.

This month phase two will see a walk around Jim chowing down for breakfast at the restaurants with the show’s wee fans at the restaurants located in major urban centers including Toronto and Vancouver. Parents can purchase tickets for the special event at participating stores and the meet-and-greets will be promoted on AA’s 12 Canadian nets for five weeks. Lunar Jim bowed on Canadian pubcaster CBC last fall and has also landed airtime in the U.K., Latin America, Australia and Germany.