Broadband or Bust – Canuck nets ramp up non-linear strategies
Broadcasters want to be wherever kids are in order to survive in the ever-evolving multi-platform universe and Canada's children's TV players are taking efforts to a new level for the 2006/07 season. Just as kids squeezed in as much fun as they could over the last few days of summer, the country's kidcasters kept their demos tuned in with supporting websites and teasers from the September linear sked - one even launched a whole new platform.
September 1, 2006
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