MGM harnesses bandwidth to rep third-party IPs
When a consortium led by Sony America acquired MGM in 2005, industry speculation turned to calculating how long it would take for the studio and its consumer products operations to be absorbed by its new owners. It turns out that scenario wasn't in the cards for the venerable Hollywood institution. On the heels of the company forming a new media sales division and moving into the worldwide TV distribution market earlier this year, its merch arm, MGM Consumer Products announced its own expansion into third-party representation at Licensing Show.
August 1, 2006
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