Sony Accesses a new retail channel
For most of us, our first impulse buy involved a quarter, hard won by begging mom, and a gumball machine. But like most things these days, the concept's gotten a bit more high-tech. Consumer electronics and entertainment giant Sony is currently testing the waters with eight-foot tall, souped up vending machines that can dispense up to 100 SKUs of the company's latest and greatest merch. The goal is to find out exactly just what kids and, most importantly, their credit-card toting parents will be willing to buy on a whim, perhaps opening up a whole new supplemental retail channel for its goods.
August 1, 2006
Newsletter
