Mattel to search for next hit toy in primetime

Disney-owned ABC's competition series The Toy Box challenges inventors to create a plaything that will then be made by Mattel and sold at Toys "R" Us.

By Alexandra Whyte

January 5, 2017

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TAGS:

aalyrah caldwell, ABC, Dylan Lauren, Ellen DeGeneres, Eric Stonestreet, Jen Tan, Jim Silver, Mattel, noah ritter, sophia grace bornwlee, The Toy Box, toby grey, Toys 'R' Us

About The Author

Alexandra Whyte is Kidscreen's News & Social Media Editor. Contact her at awhyte@brunico.com

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