MGA beefs up in-bound licensing to fuel its expansion strategy

Van Nuys, California-based MGA Entertainment and its premier brand Bratz, which burst onto the market in 2001 and has since spawned a worldwide merch program of its own, are pretty much synonymous in the minds of most industry folk. But the company's planning to expand beyond the brand and recent moves indicate entertainment licensing will play a key role in fuelling the toyco's growth.
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April 1, 2006

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