Shelltown lands premium promo for egg-centric IP just in time for Easter

Although Ballymoney, Ireland-based creative team Patricia and Bernard Sparkes don’t yet have their first TV concept Shelltown off the ground, the pair scored a retail promo for the property with high-end U.K. toy retailer Hamleys. The specialty store will host an Easter Egg hunt for the show’s main character, Splat, on April 8th.

The Sparkes initially approached Hamleys to get a picture of the Splat plush doll taken in-store, but the retailer’s PR manager wanted to take the promo a step further. Together they organized the event. The goal is to have Splat photographed with as many celebrities as possible and then auction off the photos and donate the proceeds to the U.K.’s National Autistic Society.

Splat, Cracker and Exactly starred in stories the Irish couple told to their14 children while growing up, which were later published in a book titled The Meggabike. Shelltown Productions is currently seeking financing to get the show on air or into the direct-to-video market.