Toy Play beefs up new scrapbook line with licenses

Scrapbooking has been gaining traction with the wee ones over the past 18 months or so and New York-based toyco Toy Play is keen to scoop up the kids share of this US$2.6-billion industry. To that end, the company is introducing kid-oriented scrapbooks to its arts and crafts line and is actively scouting for properties to make a market splash.
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January 1, 2006

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