Recent merger-mania breeds next-gen strategies in Japan

Faced with a triple threat of domestic problems in light of a declining birth rate, an oversaturated market and rising development costs as technology evolves, Japanese toycos and video game publishers are banding together in an effort to shore up local defenses and focus on building international strength. The past year alone has seen high-profile mergers between Namco and Bandai, Tomy and Takara, and Taito and Square Enix (itself the result of a 2003 coupling).
November 1, 2005
About The Author

Search

Menu

Brand Menu