Immedium updates age-old book formulas

When it comes to preschool books, connecting with the audience largely rests on piquing the parent's interest so they'll 'do the voices' and deliver the story in an engaging way. But it can be hard for these constant narrators to get into a book the 20th time around. 'If parents are going through the motions by the second read, that's bad,' says Oliver Chin, founder of Immedium. Sensitive to the problem, this year-old San Francisco-based indie publisher is putting a modern spin on some classic genres, and mixing in Asian flavoring and dynamic action to make storytime more enjoyable for everyone involved.
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November 1, 2005

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