Promo Partner Personals: Icelandair remaps its LazyTown flightplan
Hoping to make an impression with young globe-trotters (a good-sized demo, considering that a full 25% of U.S. kids alone tag along with their parents on family vacations), Iceland's LazyTown Entertainment is extending its marketing partnership with Icelandair to span the next five years and involve more in-flight services the international carrier offers its youngest customers.
November 1, 2005
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