U.S. toycos make good on currency gap

They say every cloud has a silver lining, but in this case, it may be cut from a different metal entirely. While the U.S. dollar continues to lag against the Euro and the British pound, American toycos are using the depressed currency to increase their foothold in the European market. A favorable exchange rate means European retailers are getting what amounts to a 20% to 30% discount off the top on U.S. goods. Combine that with the immense popularity of American brands and licenses, and it puts U.S. products in higher demand than ever before.
By
November 1, 2005

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu