U.S. toycos make good on currency gap
They say every cloud has a silver lining, but in this case, it may be cut from a different metal entirely. While the U.S. dollar continues to lag against the Euro and the British pound, American toycos are using the depressed currency to increase their foothold in the European market. A favorable exchange rate means European retailers are getting what amounts to a 20% to 30% discount off the top on U.S. goods. Combine that with the immense popularity of American brands and licenses, and it puts U.S. products in higher demand than ever before.
November 1, 2005
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