Calling all Mickey fans… Disney Mobile has landed

Banking on the cachet its brand has with families, Disney is launching its very own mobile phone service in the U.S. early next year, piggybacking on Sprint's PCS network. Not satisfied with merely licensing its content to wireless operators, Disney Mobile will be a full-service offering, and the company plans to handle everything from handsets to billing itself. And naturally, it will include a whole whack of exclusive content from the Disney vault.
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October 1, 2005

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