Thinking outside the bag
Breaking through the clutter and connecting with tens of thousands of rushed and busy people has always been a challenge for trade show marketers. It's all too easy for attendees to get overwhelmed by the larger-than-life ads covering every square inch of the event space - not to mention the hundreds of branded pens and other tchotchkes that are constantly thrust into their hands as they make their way from meeting to meeting.
September 1, 2005
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