Jay Jay soars with aviation promos
Fuelled by a cash injection from private equity and investment firm Beringea, L.A.'s PorchLight Entertainment is strapping in for an ambitious new marketing campaign. And the flightplan calls for the company to start off by tapping into Jay Jay the Jet Plane's intrinsic aviation and science themes to hook up with non-traditional promotional partners.
June 1, 2005
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