Good things come in smart packages
Despite the old adage about not judging a book by its cover, the simple fact is that most consumers do it everyday. And kids retail shelf space, in particular, has become so crowded over the last few years that a product's outer trappings often make or break it in stores. So licensors and manufacturers alike have been forced to think a lot harder about the box, investing in product packaging with a little something extra to make kid browsers zero in on their SKUs.
June 1, 2005
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