Disney’s got designs on home electronics
Consumer electronics and appliances have traditionally been tricky categories for licensors working with kids properties. These products tend to retail in the upper tiers, and they're not disposable. Chances are that pricey waffle iron will be kicking around for a few years, so if parents suspect that junior's affections for the character it ties into might be fleeting, they aren't likely to plunk down any cash. And since no one wants the black mark of a high-end retail failure on their rap sheet, IP owners have tended to tread lightly.
June 1, 2005
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