DCP targets boys, girls and adult collectors with Lion, Witch and Wardrobe program
Looking to build C.S. Lewis's classic Narnia fantasy novels into a long-term franchise, Disney Consumer Products is going after multiple demographics with its program for Walt Disney Pictures/Walden Media's The Chronicles of Narnia: The Lion, the Witch and the Wardrobe - the first film in a possible five-picture series.
May 1, 2005
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