Jakks brings the catwalk to the craft aisle
Catering to young DIY fashionistas, Jakks Pacific is launching a new line of needlecraft sets called If You Say Sew this fall. With the category's sales jumping more than 50% in 2004, craft kits are a lucrative product space to be in right now. And Jakks is hoping that adding fashion elements will attract more tweens to its Flying Colors arts & crafts brand.
May 1, 2005
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