A kid’s-eye view on character tie-ins

Marketers who target their products at kids and teens often unknowingly doom themselves to failure by falling into the trap of neglecting to analyze their brands and tactics from the perspective of their target audience. And this trap is especially prevalent when it comes to licensing character properties - particularly cartoon characters - to promote or enhance packaged goods, apparel and other consumer products.
By
April 1, 2005

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu