Disney mines its past for more groupings
Disney Consumer Products struck gold with its Disney Princess franchise, which grouped all of the studio's princess characters past and present under one umbrella in 2002. Boasting a broad consumer products program, Princess now rakes in more than US$2 billion a year at retail and makes up 19% of DCP's revenues. So it's not surprising that the company is dipping back into its vault to come up with similar franchises.
February 1, 2005
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