Former Cartoon Network exec Rick Clodfelter has joined NBCUniversal-owned preschool net Sprout as senior director of content strategy and acquisitions.

Based in New York, Clodfelter will identify, acquire and execute children’s entertainment programming that drives ratings and revenue for both linear and digital media platforms.

Clodfelter brings with him extensive experience working with content creators, producers and distributors. He was formerly director of content acquisitions and co-productions for Cartoon Network and Boomerang, where he acquired pre-produced series, specials, short-form product and series co-productions across platforms. He also did a stint as  manager of programming and scheduling for Discovery Kids.

Clodfelter is also no stranger to Sprout, having served as a consultant to the net from October 2015. (He also previously consulted for Canadian prodcos Industrial Brothers and Shaftesbury in 2015.)

His appointment comes as Sprout continues to bolster its content lineup under the direction of Deirdre Brennan, who joined last month as GM working alongside new veeps Dea Connick Perez, Chanon Cook and Shane Lindley. Also last month, the net announced a significant push into more original content.