Sesame characters tell U.S. kids to eat more colors

National health initiatives are all well and good, but when young kids are the target, it can be extremely difficult to get their attention without a compelling entertainment hook. And that's why non-profit org Produce for Better Health Foundation, which has been trying to get Americans to eat more fruit and veggies since 1988, has joined forces with Sesame Workshop on a new retail promotion called 'Building Blocks for a Colorful Future.'
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January 1, 2005

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